DIGITAL BUSINESS MANAGEMENT AND EMERGING TECHNOLOGY

                        ASSESSMENT TITLE: ASSESSMENT 1 – INDIVIDUAL DIGITAL REPORT MODULE TITLE: DIGITAL BUSINESS MANAGEMENT AND EMERGING TECHNOLOGY MODULE CODE: MN4057QA     Student Name: Albert Gyamfi Student ID: 10402497 Table of Contents 1.0 Introduction 2.0 Identification of the e-business model that the website pursues and commenting on specific strengths and weaknesses of the chosen website 3.0 Identification of competitive strategy and digital business strategy the company has followed and justified recommendations 4.0 Identification of their digital marketing strategies and options and justifying recommendations 5.0 Discuss the customer traffic data and provide recommendations for improvement and justification 6.0 Identification of the company’s e-CRM and social network channels linked with the website and provide recommendations for improvement and justification 7.0 Identification of cyber security measures ...

ASSESSMENT TITLE: ASSESSMENT 1 – INDIVIDUAL DIGITAL REPORT MODULE TITLE: DIGITAL BUSINESS MANAGEMENT AND EMERGING TECHNOLOGY MODULE CODE: MN4057QA     Student Name: Albert Gyamfi Student ID: 10402497 Table of Contents 1.0 Introduction ​ 3 2.0 Identification of the e-business model that the website pursues and commenting on specific strengths and weaknesses of the chosen website ​ 3 3.0 Identification of competitive strategy and digital business strategy the company has followed and justified recommendations ​ 4 4.0 Identification of their digital marketing strategies and optio ns and justifying recommendations ​ 5 5.0 Discuss the customer traffic data and provide recommendations for improvement and justification ​ 8 6.0 Identification of the company’s e-CRM and social network channels linked with the website and provide recommendations for improvement and justification ​ 11 7.0 Identification of cyber security measures that the company website has in place and discus...